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Women Congress MB
Project type
Event Marketing and Management for a Nonprofit Conference, Digital Marketing Strategy, Website Development, Content Creation, Sponsor Management, Vendor and Volunteering Coordination, Campaign Management, Event Logistic and Admission Management.
Date
March 2025
Location
Winnipeg, Manitoba
Landing Page
Photography
By Scott Lao
Tech Studio has played a key role in planning and executing impactful marketing strategies to elevate the Empower and Transcend conference for Women Congress MB. Our mission was to increase visibility, attract sponsors, and create a seamless event experience for attendees.
We took charge of the digital marketing strategy, including designing and launching the official landing page for the event, editing content, and managing the content calendar with engaging topics relevant to Latina women in the business community. Our outreach strategy targeted Latina Manitobans, building a strong connection through social media, email campaigns, and community engagement.
We also restructured the sponsor letters and packages, creating clear and appealing proposals that resulted in more effective sponsorship deals. To streamline event admission, we implemented a check-in system that allowed for fast, efficient entry with QR code scanning, supported by a team of dedicated volunteers.
The Results:
Our strategic approach led to over 185 attendees, 13 sponsors, and 13 on-site vendors on the day of the event, creating a vibrant atmosphere of networking, empowerment, and community building.
Our work didn’t just enhance event logistics, it also empowered women entrepreneurs, fostered networking opportunities, and helped build a stronger, more connected community of Latina business leaders in Manitoba.
